There's always something interesting to talk about in this industry. Here are a selection of stories that caught our eye over the last month or so.
Yahoo nears deal to sell AOL for $1.4 billion
The once mighty AOL might be up for sale again, for just a fraction of its dot-com era value. There's no mention of what might happen to the AOL email service, but it seems likely there will be some kind of impact if this deal goes ahead.
Yahoo is in advanced talks to sell AOL to Italian technology company Bending Spoons for about $1.4 billion, four sources familiar with the matter said, as the Apollo Global Management, opens new tab-backed firm sheds one of the most recognizable names of the early internet era.
The Milan-based app developer is in advanced talks to purchase the legacy media brand, the sources said. But they cautioned that a final agreement has not been signed and talks could still fall apart.
Source: Reuters
Potential impacts of the European Union’s AI Act on emailers
Emailexpert talks about potential impacts of the European Union’s AI Act on emailers. While enforcement is still a way off, transparency requirements like clear labelling of AI-generated content are worth preparing for now.
The new law introduces a tiered, risk-based approach to AI, with strict rules for “high-risk” systems—such as those used in hiring or credit—and lighter-touch obligations for others. For marketers, the most immediate impact comes from its transparency rules for AI-generated content. This means that if you’re using AI to create emails, images, or other content, you will need to disclose that it was artificially generated.
Source: Emailexpert
Everyone knows what an email address is, right?
And in lighter news, Sam Rose has released a fun but deceptively tricky game where you judge if an email address is valid.
See how you score at e-mail.wtf